You could call the cell phones we use today omnipresent computers. They carry our personal information, our appointments, our lists of things not to forget as well as help us to navigate this world of ours with their Internet access.
The World Wide Web got us to thinking differently about how data flows and now cell phones allow us to organize and use the information we receive. It is now so easy to find the nearest gas station with the digital maps we get on our phones and we can read reviews of restaurants, find friends and see if our flight has been delayed. Google’s new service which can be found on dozens of mobile systems, allows friends to keep tabs on where they are as well as where to meet later. Parents can also know where their kids are at any time.
This application can obtain information on where we are all going on a daily basis as it is a location finder of sorts. These trails we leave with our cell phones are used by one marketing firm in New York. These map based services offers much potential to marketers to analyse our travel patterns. If you have visited a few car lots in one day, marketers will know.